One Million Followers by Brendan Kane

Author:Brendan Kane [Kane, Brendan]
Language: eng
Format: epub, mobi
ISBN: 9781946885609
Publisher: BenBella Books, Inc.

Give It Up Fast

Unlike the dating world, in social media you need to give it up fast. Show your audience the goods! Brownstein explains that his team creates videos that reveal a ton in the beginning. He wants people to lean forward and think, “Oh, what’s this goin’ to be?” so that they stay interested and want to watch till the end to see how the rest plays out. Letting the viewer in on the gag, for example, helps them feel like they’re part of playing the prank.

Julius Dein also explains that he tries to hook his audience within the first three or four seconds of the video, making sure something exciting and interesting happens right away. He suggests keeping the introductions to a minimum and making the video fast paced and engaging. Recently on Facebook, movie studios have also started adopting this approach. They create five-second movie trailers that play before the full movie trailer to more quickly capture their audiences’ attention.

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